Social media mentions get jumbled with general market turmoil, which is why this fund uses a moving average indicator as a hedge - in a downturn, this fund moves away from social media sentiment-based picks (more risk) to short-term bonds (less risk)
The intuition behind using a multi-factor approach (Reddit, Twitter, Wikipedia) to internet sentiment, is that virality on one medium is less likely (intuitively and in backtests) to signal interest in the underlying company, while virality through multiple platforms is more likely to signal that social media in general is hype on a company.
Data for the Wikipedia factor starts in 2019, for Reddit in 2019, and for Twitter in 2021
This fund uses factors, which are a method to rank stocks based on a certain condition, and investing in the ones that match these conditions best.
This fund uses novel stock factors that have very little out-of-sample testing (usage outside of a backtest scenario). It is one of the riskiest investments to make.